The digital reality – How has social media influenced public relations?

Welcome to part one of this three-part series on social media and it’s impact on public relations and relationships.

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Relationships can now be formed in the palm of your hand.      Image: Jason Howie

It’s amazing to think just how far technology has come in such a short space of time.

The rise of the internet and the digitisation of the world has caused professions all over the world, let alone public relations, to re-think how it is they connect with the world.

It goes without saying that the internet has changed the way not just public relations practitioners engage with their publics, but how society as a whole communicate.

In particular, the large-scale use of social media to engage with one another has become such that in many cases, it’s how physical and material relationships are first being formed.

Certainly, quite a few of my personal and professional dealings have had their origins on a digital platform.

But what are the characteristics behind social media that have caused this drastic change in how society connect and communicate?

How has this influenced the way public relations practitioners build and curate their relationships?

Find out in part two of this three-part series as we look into how social media has influenced the way public relations practitioners engage with their publics and stakeholders.

Image courtesy of Jason Howie.

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